![]() “Atlanta has grown so much that the type of customer has also grown,” Greenbaum explains. However, with growth comes a new set of operational challenges. The two stores retained by Greenbaum’s father are the ones that kept the Tower name.Īlong with a growing economy, physical growth within Atlanta’s city limits over the years has improved sales at both locations, which continue to see annual profit increases. Eventually there were five separate Tower locations, but when the law limiting only two stores per license holder passed in 1962, the siblings ended their partnership in order to maintain more stores individually. Then known as Tower Package, the two brothers opened a second location four years later. The Tower legacy began in 1948, when Greenbaum’s uncle and brother opened their first store in Atlanta. “We don’t have to keep reinventing the wheel, and we’ve also earned our reputation as being the go-to spot for customers looking for great service and quality products.” A History Of Excellence “We’ve been in business for such a long time, and the business has always been run under the same family,” says owner Michael Greenbaum (pictured above, left, with General Manager David Halliday). With one location in Atlanta and the other in nearby Doraville, the business continues to grow in overall sales and volume. But Tower Beer, Wine, & Spirits has defied all expectations, and has been a top destination retailer in the area for nearly 70 years. ![]() Being a family-owned liquor store chain powerhouse in the state of Georgia is rather unusual, since state law limits owners to just two licenses.
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